Privacy policy

Privacy Policy

Last Updated: 08 July 2026

Welcome to Velvé (accessible via www.velveofficials.com). We highly value your trust and are deeply committed to protecting your personal data and privacy.

This Privacy Policy explains how "Velvé" ("we," "our," or "us") collects, uses, processes, discloses, and safeguards your information when you visit our website, make a purchase, or interact with our services. By using our website, you consent to the data practices described in this policy in accordance with the Electronic Transactions Ordinance, 2002, and the Prevention of Electronic Crimes Act (PECA), 2016 of Pakistan.

1. Information We Collect

We collect information necessary to process your orders, improve your shopping experience, and communicate with you effectively. This includes:

  • Personal Identity Information: Your name, shipping/billing address, phone number, and email address, which you provide when creating an account, placing an order, or contacting support.

  • Transactional & Payment Data: Details about the products you purchase and your preferred payment methods (such as Cash on Delivery or digital wallets). Note: We do not store your credit/debit card numbers, CVVs, or NetBanking passwords. All payment transactions are securely processed directly through authorized, PCI-DSS compliant third-party payment gateways.

  • Device and Technical Data: Your IP address, browser type, operating system, and data about how you navigate our store, collected automatically via cookies and similar logging tools.

2. How We Use Your Information

We process your personal data based on your explicit consent and to fulfill our contractual obligations to you. Specifically, we use your information to:

  • Process, pack, and deliver your orders to your doorstep.

  • Verify your identity and prevent fraudulent transactions or security breaches.

  • Provide customer support and resolve any issues with your orders.

  • Send you transaction updates, tracking details, and, with your explicit permission, promotional newsletters or exclusive marketing offers.

  • Analyze website traffic and shopping patterns to improve our product offerings and user interface.

3. Cookies and Tracking Technologies

We use "Cookies" to enhance your browsing experience and keep our store functioning smoothly. A cookie is a small text file placed on your device.

  • How we use them: Cookies help us remember items in your shopping cart, recognize you when you return to our site, and understand which pages you find most useful.

  • Your choice: You can choose to accept or decline cookies through your browser settings. However, disabling cookies may prevent you from taking full advantage of our website’s features (such as keeping items saved in your cart).

4. Third-Party Services and Sharing

We do not sell, rent, or trade your personal data to third parties for their marketing purposes. We only share the minimum necessary information with trusted third-party service providers who help us run our store, including:

  • Logistics & Courier Partners: To print shipping labels and deliver your packages.

  • Payment Gateways: To securely process your electronic payments.

  • E-commerce Platform Hosts: Our store is hosted on Shopify Inc., which provides the secure infrastructure for our online marketplace.

All our third-party partners are legally bound to protect your data and are prohibited from using your personal information for any purpose other than providing services to us.

5. Data Security

We implement robust administrative, technical, and physical security measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction.

Our website uses Secure Socket Layer (SSL) encryption technology to protect data transmission during checkout. While we take maximum industry-standard precautions, please remember that no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

6. Your Rights under the DPDP Act

Under Pakistani data protection laws, you possess specific rights regarding your personal data. You have the right to:

  • Access and Review: Request a copy of the personal data we hold about you.

  • Correction and Erasure: Request that we update inaccurate information or permanently delete your personal account and historical data (provided it is no longer required for legal compliance or order fulfillment).

  • Withdraw Consent: Withdraw your consent for marketing communications or data processing at any time.

To exercise any of these rights, please contact our Grievance Officer using the details provided below.

7. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time to reflect changes in our business practices or legal obligations in Pakistan. Any updates will be posted immediately on this page with a revised "Last Updated" date. We encourage you to review this policy periodically.

8. Contact Information & Grievance Officer

In compliance with the Information Technology Act, 2000 and the DPDP Act, 2023, if you have any questions about this Privacy Policy, wish to exercise your data rights, or have a grievance regarding your personal data, please contact our support team at:

  • Store Name: Velvé

  • Email Address: velveofficicals@gmail.com

  • Phone/Support Number: +923705499156